Abstract This paper examines perceived hypocrisy when a failure is aligned with prior social performance. It is hypothesized that commitment to a CSR domain creates greater performance expectations thus exacerbating the effects when an aligned failure occurs. Study 1 demonstrates that failure alignment and severity increase perceived hypocrisy which negatively impacts customer evaluat... https://www.diegojavierfares.com/great-choice-Ostrich-On-Your-Back-Folding-Reclining-Outdoor-Camping-Lawn-Chair-Red-3-Pack-p9659-hot-value/